https://www.twilio.com/

Twilio is a communication API that engages customers through a variety of platforms such as SMS, video, audio and WhatsApp. I use it for my competition prototype to connect customers and keep them updated. For example, Twilio can send customers messages and react based on their responses. As the articles suggested, the basic function of API is to bridge one piece of software to another. And the reactions will change as the data themselves are updated. The API let me access basic contact information of customers which are not open to public. Hence it helps to keep track of customers’ activities. And through the platform, several reaction processes are simplified into a few if statements.

other uses of Twilio:

Twilio Flex: contact center platform, integrate several platforms into one, so it’s more convenient to manage customers’ contact information

add more channels e.g. Whatsapp, Facebook Messenger, Slack, RCS business messaging