Lauren McCarthy created the app Follower as a step forward on how much people value their digital followers on social media platforms. We see our followers are part of a wide social circle that is in the know of whatever we’re doing but without the need to actual communication beyond more than a short comment or “like.” Since there’s this disconnect between online following trends, Lauren McCarthy wanted to see if anyone wanted a real life follower that simply observes what they are doing throughout the day. Today, we put a lot of worth in having as many people as possible to virtually feel connected to, to feel as if someone is interested in our lives, so Lauren McCarthy provides this service as more of a test to determine if subscribers in reality are more satisfying to this need. This is a push of personal surveillance, yet it brings up the matter that even though we’re so invested in maintaining our privacy from government surveillance, businesses collecting data, and such, we’re still eager to post whatever we want from our lives for the need to be acknowledged and approved on a screen. This app seems quite satirical of today’s powerful usage of internet connection by bringing back to reality.
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