Research Post 2: Data Art

Data Portraits at TED 2017– Accuat Studio

https://www.accurat.it/works/ted/

Accuat Studio was tasked with coming up with a unique experience that could bring people together by using personal data to create a unique and revealing experience by TED and David Stark Design for Target. People were asked a set of simple questions that showed facts about participants to create individualized designs. Questions included, “Which TED letter are you?” “When do you get your best ideas?”, as well as reading, rules, emails, and work space preferences. Design Director Giorgia Lupi turned the answers from the participants’ quizzes into data visualizations on her iPad using the code below. She drew the designs based on a pre-defined visual system. The designs were curated live at the Target activation space during conference breaks. People also had the option of using a tablet app that was pre-made to fill out a questionnaire that would generate portraits in seconds. These data portraits were turned into wearable buttons, given back to participant with a guide to reading the data portraits. More than 500 data portraits were generated and distributed during TED 2017. The personalized buttons were worn by attendees during the first five days of the events.

 

Process: https://dl.dropboxusercontent.com/s/hagdf8th0wqct8k/TED_instagram_video.mp4?dl=0